Privacy Policy

Effective Date: October 1, 2024

Introduction

Clean Water of Virginia (“We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit our website found at cleanwaterva.com (our “Website“) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to the information we collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by us or any third party (including any of our affiliates and/or subsidiaries); or
• Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to us on or through our Website. We do not knowingly collect personal information from children under 13. If you are under the age of 13, do not use our Website, contact us through our Website, or provide us with any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under the age of 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at (540) 667-1644 or kevin@cleanwaterva.com.

Residents of Virginia or other states or geographic areas under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your State Privacy Rights for more information.

Information We Collect About You and How We Collect It

We may collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, email address, telephone number, any other identifier by which you may be contacted online or offline (“personal information“);
• That is about you but individually does not identify you, such as tracking information pertaining to your use of our site; and/or
• About your internet connection, the equipment you use to access our Website, and usage details.

We may collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and/or other tracking technologies.
• From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Website may include:

• Information that you provide by filling in forms on our Website, such as a Contact form. This could include information that you provide to us in requesting that Clean Water of Virginia contact you or provide you with information or services. We may also ask you for information if you report a problem with our Website.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Your search queries on the Website.

 Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including but not limited to advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Mobile Subscriber Information

Your Mobile Information will NEVER be shared with other parties under any circumstances. This includes no sharing with third parties, affiliates, or for marketing or promotional purposes.

SMS Messaging

Effective Date: 1-1-25

At Clean Water of Virginia, your privacy is critically important to us. This Privacy Policy explains
how we collect, use, and protect your personal information when you opt into our SMS messaging
program. By opting into our SMS service, you agree to the terms outlined below, which are in
compliance with the latest 2024 regulations under the Telephone Consumer Protection Act
(TCPA) and the Campaign Registry guidelines.

1. Information We Collect

When you opt-in to receive SMS messages from us, we collect the following information:

• Phone Number: The mobile number provided during the opt-in process.
• Message Interaction Data: Includes information such as delivery status, response data,
  and message engagement rates.
• Consent Data: We maintain records of when and how you provided consent to receive SMS
  messages, including the method of opt-in (e.g., web form, keyword, or verbal consent).

2. How We Use Your Information

We use your information to:

• Send text messages based on the preferences you indicated when opting in, such as
  promotional offers, updates, or alerts.
• Ensure compliance with federal regulations, including the TCPA.
• Monitor and improve our SMS services by tracking engagement metrics.

Your information will only be used for the purpose specified at the time of opt-in and will not be
used to send unrelated messages.

3. One-to-One Consent Requirement

In line with FCC regulations (March 2024), your SMS opt-in applies to communications from
Clean Water of Virginia only. Your consent to receive SMS messages is specific to our company and
does not extend to third-party businesses or affiliates unless explicitly stated and separately
agreed upon.

4. Message Frequency and Data Rates

The number of messages you receive will vary based on your preferences and continued interaction
with our services, but you will receive no more than 3 initial messages per week.
Please note that message and data rates may apply depending on your mobile carrier and plan.
We encourage you to review your carrier’s terms for more details on messaging fees.

5. Opt-Out Instructions

You can opt out of our SMS service at any time by replying with “STOP” to any message you receive
from us. Once you opt out, you will immediately cease receiving further messages unless you opt
back in. For help, you can reply with “HELP” or contact us directly at kevin@cleanwaterva.com or
(540) 667-1644.

6. Data Sharing and Disclosure

We will never share or sell your information to third parties for marketing purposes without your
explicit consent. We may, however, share your information with trusted third-party service
providers for the purpose of facilitating SMS delivery (e.g., telecommunications providers). All such
parties are bound by strict confidentiality agreements and are prohibited from using your data for
any purpose other than SMS delivery.

In compliance with Do Not Call (DNC) Registry regulations (2024), you have the right to register
your number with the National DNC Registry. If you are on the DNC Registry, we will not send you
promotional SMS messages unless you have provided express consent to do so.

7. Security of Your Information

We take reasonable measures to protect the information you provide from unauthorized access,
disclosure, or misuse. However, no system is completely secure, and we cannot guarantee the
absolute security of your data during transmission or storage.

8. Record-Keeping and Proof of Consent

As required by the TCPA and Campaign Registry guidelines, we maintain records of all opt-ins
and opt-outs, including timestamps and the method of consent. These records are kept securely
and may be used to demonstrate compliance with regulatory requirements if needed.

9. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any significant changes will
be communicated via SMS or on our website. Continued use of our SMS service after any changes
indicates your acceptance of the revised policy. Please check back periodically to stay informed of
any updates.

10. Contact Us

If you have any questions about this Privacy Policy or wish to update your SMS preferences, you
can contact us at:

• Email: kevin@cleanwaterva.com
• Phone: (540) 667-1644
• Address: 12 Hope Dr Winchester Virginia 22601

Links:

• Terms and Conditions: https://cleanwaterva.com/terms-and-conditions/
• Privacy Policy: https://cleanwaterva.com/privacy-policy/
• National Do Not Call Registry: https://www.donotcall.gov/

Key 2024 Compliance Elements:

• One-to-One Consent: Consumers are only giving consent to receive messages from the
  specific business they opt into, not from multiple parties
• Clear Disclosures: The policy includes clear language about the nature of the messages,
  frequency, potential charges, and opt-out mechanisms
• Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections
  apply to SMS, making it clear that businesses must adhere to DNC regulations
• Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of
  consent and clear guidelines on how data is shared for operational purposes.

This updated Privacy Policy example aligns with current 2024 TCPA and FCC guidelines, ensuring
your business remains compliant while fostering transparency with consumers.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Website or any products or services we offer or provide though it.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If we do so and you do not want us to use your information in this way, please unsubscribe to any of our communications or notify us by contacting us via our Contact information provided in the policy.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Clean Water of Virginia’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Clean Water of Virginia about our Website users is among the assets transferred.
• To third parties to market their products or services to you if you have consented to and/or not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. For more information, see Choices About How We Use and Disclose Your Information.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Use and other agreements.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Clean Water of Virginia, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
• Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by notifying us via our Contact information set forth in this Policy.
• Promotional Offers from the Company. If you do not wish to have your email address or other contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to our Contact email set forth in this Policy. If we have sent you a promotional email, you may send us a return email or unsubscribe asking to be omitted from future email distributions.
• Targeted Advertising. We presently are not engaged in targeted advertising.  But, if in the future, we do engage in targeted advertising and you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by emailing us at our Contact email set forth in this Policy.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.

Residents of certain states, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.

Accessing and Correcting Your Information

We presently do not have any feature on our Website through which you create an account, and thus, we only collect contact information from Website users who contact us through the Website.  If you wish to change or correct your contact information with us, you may also send us an email at our Contact email set forth in this Policy to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states, such as California, Nevada, Colorado, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please us send an email or write us at our Contact information set forth in this Policy.

Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to:

• Confirm whether we process their personal information.
• Access and delete certain personal information.
• Data portability.
• Opt-out of personal data processing for targeted advertising and sales.

Colorado, Connecticut, and Virginia also provide their state residents with rights to:

• Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose.
• Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of these rights, please contact us at our Contact information set forth in this Policy.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to our designated address: kevin@cleanwaterva.com or (540) 667-1644.  However, please know we do not currently sell data triggering that statute’s opt-out requirements.

Data Security

We have implemented measures designed to secure any personal information that is provided to us from accidental loss and from unauthorized access, use, alteration, and disclosure. Any information you provide to us is stored on our secure servers behind firewalls.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page.  If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Attn:  Website/Privacy Manager

12 Hope Dr Winchester Virginia 22601

To register a complaint or concern, please contact us via the Contact information set forth above and provide us with an explanation and summary of your complaint or concern.